I’ll never forget the first time I watched a subway car full of commuters scrolling vertically through their phones in perfect unison—it was 2012, and everyone was reading the same thing: a webtoon. I asked the person next to me what they were reading, and they showed me their phone with this beautifully illustrated story that seemed to scroll forever. That moment, I realized Korea had created something entirely new, something the world had never seen before. Today, 35 years into my life here, I can tell you that webtoons have become as fundamental to Korean culture as kimchi and K-drama.
What started as a niche internet phenomenon has exploded into a â‚©3+ trillion industry. Major platforms like Naver Webtoon and Kakao Webtoon now have hundreds of millions of readers worldwide, including Netflix adaptations, merchandise, and dedicated cafes. But here’s what most tourists don’t know: you can experience this entire culture—the comics, the cafes, the community—completely free, and you don’t need to speak Korean to enjoy it.
After three and a half decades watching this medium grow from pixelated early internet comics to 4K animated series, I’m going to walk you through everything you need to know about Korean webtoon culture. Whether you want to read for free, hang out in webtoon-themed spaces, or understand why every Korean teenager is obsessed with these digital stories, this is your complete guide.
What Exactly Is a Webtoon?
A webtoon (웹툰) is a digital comic specifically designed for online reading. But here’s what makes it different from traditional comics or manga: webtoons are meant to be read on a screen, vertically, often with stunning color illustrations from the very first panel. Instead of pages, you scroll down—sometimes for 20 seconds, sometimes for 20 minutes—through a single long vertical strip.
Think of it like this: manga is a physical book designed for left-to-right page turns. A webtoon is designed for your thumb’s muscle memory. The entire art form evolved around the medium. Korean creators realized that if you’re reading on a phone, you don’t need panel borders—you can use the entire screen width. Colors don’t need to be printed, so every illustration can be vibrant. Updates can happen weekly, sometimes daily, creating this addictive rhythm where readers return to the same app at the same time every week.
Ted’s tip: The Korean word “웹” (web) + “만화” (cartoon/comic) = webtoon. It’s a term Korea invented, and it’s now used globally. If you see someone in Seoul staring at their phone scrolling vertically with rapt attention at 6 PM on a Tuesday, they’re probably waiting for their favorite webtoon to drop.
The genres are incredibly diverse: romance, action, fantasy, horror, comedy, drama, thriller, slice-of-life. Some webtoons update once a week, some multiple times daily. Most importantly for tourists: many of the most popular webtoons have been translated into English, and several reading platforms offer free access to tons of titles.
Top Free Webtoon Platforms You Should Download
Before you visit Korea, download these apps. Trust me—they’ll become your new obsession on the plane, and they’ll deepen your appreciation for Korean culture once you arrive.
Naver Webtoon (Official App or NaverWebtoon.com)
Naver Webtoon is the largest webtoon platform in the world, with over 10 million daily users. It’s where webtoon culture was born. The platform has a specific genius: they release new episodes every day of the week, and each day has its own “series line.” Monday series, Tuesday series, Wednesday series—you pick your day, and you always have something new waiting.
Here’s what matters for free readers: most webtoons have a “daily pass” system. You get limited free access every day. Some episodes are completely free forever. Some are free with a daily pass (you get 1-2 per day, reset at midnight KST). And some you can pay for with coins to unlock early.
Download the app or visit NaverWebtoon.com. If you’re outside Korea, use a VPN set to Korea for full access to certain titles. Popular free-to-read series include “Remarried Empress,” “My School President,” and “Lookism.”
Kakao Webtoon (Official App or Kakaopage.com)
Kakao Webtoon is Naver’s main competitor, owned by the massive Korean tech company Kakao. Similar structure: daily passes, some free episodes, coin-based premium access. The interface is slightly different—some people find it easier to navigate—and the series library has overlap with Naver but also exclusive titles.
Kakao Webtoon also has an interesting feature: they often have promotional free-reading periods where they unlock entire series for free for a limited time. If you’re visiting Korea and happen to check the app during one of these periods, you could binge entire webtoons free.
Webtoon (by Naver’s Global App)
Outside Korea, Naver runs “Webtoon” (officially called “Webtoon Entertainment”), a global platform specifically designed for international audiences. Download it on your phone before you visit. The app has English translations, a huge library, and many completely free series. Some are ad-supported (watch a 6-second ad, read a chapter free). This is actually one of the best ways to experience webtoon culture legally and completely free.
Popular English-translated webtoons on this platform: “Tower of God,” “The God of High School,” “Solo Leveling,” “True Beauty,” “Itaewon Class,” “Hellbound,” and hundreds more.
Tappytoons (International Platform)
This platform specializes in Korean webtoons translated into English. It has a free tier with daily passes and a premium tier. Very beginner-friendly for international readers. Great selection of romance and drama webtoons.
| Platform | Best For | Free Access | Language |
|---|---|---|---|
| Naver Webtoon | Widest selection, daily releases | Daily passes + some free | Korean, English |
| Kakao Webtoon | Exclusive titles, competitive selection | Daily passes + promo periods | Korean, English |
| Webtoon (Global) | International readers | Ad-supported free + passes | English, multi-language |
| Tappytoons | English translations, premium romance | Daily passes | English |
Ted’s tip: When you arrive in Korea, your phone will automatically connect to KST (Korea Standard Time). The daily passes reset at midnight KST. If you’re smart about it, you can read across all three platforms and never actually pay money—just be strategic about which series you read on which days, and how you allocate your free daily passes.
The Best Webtoons for Beginners (English-Translated)
New to webtoons? Here’s where to start. I’m recommending series that non-Korean readers actually enjoy, that have finished or are ongoing, and that you can access free (or nearly free) on the platforms above.
Action & Fantasy
“Solo Leveling” (Sung Jinwoo): This might be the most popular webtoon globally right now. A weak portal hunter gets supernatural powers and becomes unbelievably strong. The art is absolutely stunning. It’s finished, so no waiting for updates. It’s on Netflix too if you want to watch the anime adaptation. Free on Webtoon global app with ads.
“Tower of God” (SIU): A mysterious tower appears, and a boy enters it seeking his lost friend. Massive world-building, incredible art, still updating. This webtoon essentially defined the “tower climbing” genre that every other webtoon copied. Free on Webtoon global app.
“The God of High School” (Park Yong-je): Insane martial arts action with a high school tournament hook. The art and animation-style frame sequences will blow your mind. Finished. Free on Webtoon global app.
Romance & Drama
“True Beauty” (Yaongyi): A girl becomes obsessed with makeup and transforms her appearance, hiding her real face. But she falls in love with someone who cares about her actual self. It explores insecurity, self-worth, and first love. Finished. Available on Webtoon global (free with ads) and Netflix (anime adaptation).
“Remarried Empress” (HaeHae): A divorced empress remarries the man she actually loves instead of returning to her ex. Drama, revenge, and emotional complexity. Still updating. Available on Naver Webtoon with daily passes.
“My School President” (Siquea, Jitarat): Set at a Thai school but created by a Korean artist. Sweet, heartwarming, about a girl joining a school band. Finished. Free on Naver Webtoon.
Psychological Thriller & Horror
“Hellbound” (Yeon Sang-ho): Supernatural creatures appear and condemn people to hell. Society descends into chaos. Dark, gripping, philosophical. Finished. Free on Naver Webtoon. Also on Netflix (live-action adaptation).
“Itaewon Class” (Gwangsu): A man gets out of prison and opens a street bar to get revenge on the powerful family who destroyed his life. Amazing character development. Finished. Free on Naver Webtoon. On Netflix.
Slice-of-Life & Comedy
“Cheese in the Trap” (Soonkki): A university student romance with a love triangle and incredible emotional depth. Finished. Available on Webtoon global app. Also has a K-drama adaptation starring Park Hae-jin.
“Lookism” (Park Tae-joon): A boy gains the ability to switch between his ugly body and a beautiful one. Explores prejudice, beauty standards, and identity in darkly comic ways. Still updating. Free on Naver Webtoon.
| Webtoon Title | Genre | Status | Best Platform |
|---|---|---|---|
| Solo Leveling | Action/Fantasy | Finished | Webtoon Global (Free) |
| Tower of God | Action/Fantasy | Ongoing | Webtoon Global (Free) |
| True Beauty | Romance/Drama | Finished | Webtoon Global (Free) |
| Hellbound | Thriller/Horror | Finished | Naver Webtoon (Free) |
| Itaewon Class | Drama/Revenge | Finished | Naver Webtoon (Free) |
| Lookism | Comedy/Drama | Ongoing | Naver Webtoon (Free) |
Ted’s tip: Start with “Solo Leveling” if you like action. Start with “True Beauty” if you like romance. Start with “Tower of God” if you want to understand the lore and world-building that defines modern webtoons. All three are completely free to start on the global Webtoon app, and watching an occasional 6-second ad is a small price for hours of entertainment.
Webtoon-Themed Cafes in Seoul
This is where webtoon culture becomes physical. South Korea has created actual cafes—sometimes official, sometimes fan-made—dedicated to specific webtoons or webtoon culture in general. These are incredible experiences that don’t exist anywhere else in the world.
Webtoon Official Cafes
Naver and Kakao sometimes open official pop-up cafes or permanent spaces dedicated to their most popular series. These change frequently, so I recommend checking the Naver Webtoon or Kakao Webtoon apps for announcements about current cafes. When you arrive in Seoul, download the apps and look for a “Store” or “Cafe” section that shows current locations.
These official spaces typically feature:
- Menus inspired by the webtoon story (drinks named after characters, snacks based on plot points)
- Exclusive merchandise you can only buy at the cafe
- Photo zones where you can take pictures with character cutouts
- Sometimes meet-and-greets with the webtoon creator (artist and writer)
- Limited edition goods—cups, stickers, character figures—that sell out fast
Ted’s tip: Official webtoon cafes are temporary. A cafe might exist for 2 months, then close forever. Check ahead of your trip. Also, expect crowds—sometimes lines stretch down the block. Go early in the morning or on weekdays if possible. Prices are higher than normal cafes (drinks around â‚©8,000-12,000), but you’re paying for the experience and exclusive goods.
Webtoon General Culture Cafes
Some cafes are dedicated to webtoon culture broadly, not just one series. These have character posters, webtoon-inspired decor, and sometimes tablets where you can read webtoons while you wait for your coffee. They’re more permanent and easier to find.
Character Cafes in Myeongdong & Gangnam
The neighborhoods of Myeongdong and Gangnam (especially around Apgujeong) have clusters of small cafes dedicated to specific characters or webtoons. Many are fan-operated, not official, but they’re authentic and fun. The decor might be hand-drawn or printed character posters, the cups might have character illustrations, and the bathroom walls might be covered in fan art.
These tend to be smaller (8-15 seats), located in alleyways or basement levels, and operated by passionate fans. They’re harder to find but more genuine to webtoon culture than the commercial pop-ups. Explore side streets in Gangnam’s Apgujeong-ro area (Subway Line 6, Apgujeong Station, Exit 3) or the alleyways near Myeongdong’s main shopping streets.
| Cafe Type | Duration | Price Range | Best For |
|---|---|---|---|
| Official Webtoon Pop-Ups | 1-3 months | â‚©8,000-15,000 | Exclusive merchandise, official experience |
| General Webtoon Cafes | Permanent | â‚©5,000-9,000 | Casual reading, webtoon community |
| Fan-Run Character Cafes | Varies (1-2 yrs) | â‚©4,000-8,000 | Authentic fan culture, intimate feel |
Ted’s tip: If you want the genuine webtoon cafe experience, skip the big official pop-ups and find a small fan-run cafe instead. You’ll get better conversation with the owner (who’s usually a fan just like you), cheaper drinks, and that authentic “made by fans, for fans” energy that actually defines Korean webtoon culture. Use Naver Map or Kakao Map to search “웹툰 카페” (webtoon cafe) and filter by district.
How Webtoons Connect to K-Drama & Anime
Here’s something that blew my mind when I first realized it: many of Korea’s biggest K-dramas and anime adaptations started as webtoons. This is a pipeline. A story starts as a webtoon, goes viral, gets optioned for adaptation, becomes a Netflix drama, and suddenly millions of people are watching it.
Some of the biggest examples:
- “Itaewon Class” — Webtoon → Netflix K-drama (2020) with Park Seo-joon
- “True Beauty” — Webtoon → Korean drama (2020) with Moon Chae-won, then anime adaptation
- “Hellbound” — Webtoon → Netflix K-drama (2021) with Kim Hyun-joo
- “Cheese in the Trap” — Webtoon → Korean drama (2016) with Park Hae-jin
- “Remarried Empress” — Webtoon → currently being adapted for anime
- “The God of High School” — Webtoon → anime series (2020)
- “Solo Leveling” — Webtoon → anime adaptation (2024)
This is crucial for understanding webtoon culture: a webtoon is often the original source material. When Korean creators want to tell a complex, serialized story, they test it out as a webtoon first. If it succeeds, it expands into other media. You’re essentially watching the origin story of Korean entertainment.
Ted’s tip: Before you visit Korea, if you watch a K-drama you love, search for the original webtoon. You’ll often find it, and reading it gives you the creator’s original vision before it was adapted for television. The webtoon version often has more detail, character development, and sometimes different plot points. It’s like comparing a book to its movie adaptation—both are good, but they’re different.
Webtoon Culture in Tourist Attractions
If you want to experience webtoon culture beyond just reading and cafes, Seoul has physical spaces dedicated to it.
Webtoon Character Shops
Various shopping centers and street markets have small shops selling webtoon merchandise. Myeongdong’s main shopping street has multiple shops selling popular webtoon character goods—plushies, stickers, phone cases, artbooks. Prices range from â‚©3,000 for stickers to â‚©50,000+ for premium figures.
Naver Webtoon Stadium (Online Exhibitions)
Naver occasionally hosts physical exhibitions of webtoon artwork in Seoul’s galleries and cultural centers. These are temporary, but when they happen, they’re essentially museums of original artwork and character design. Check the Naver Webtoon app’s “Event” section or Naver’s official events page before you visit.
Comic Bookstores & Webtoon Sections
Stores like Yes24 (major bookstore chain, multiple locations including Gangnam and Myeongdong) have dedicated webtoon sections with artbooks, printed webtoon compilations, and merchandise. Even if you can’t read Korean, the visual art in these books is stunning and makes great souvenirs.
Seoul also has small comic shops in areas like Chungmuro and Euljiro (the traditional area for Korean publishers and printing). Explore these neighborhoods and you’ll stumble on shops that have been selling comics and webtoons for decades. While K-pop has Gangnam, webtoons have roots in these older, creative neighborhoods.
| Location/Shop | Subway/Address | What You’ll Find | Hours |
|---|---|---|---|
| Yes24 Gangnam | Line 2, Gangnam Stn Exit 5 | Full webtoon section, artbooks, merchandise | 10 AM – 10 PM |
| Yes24 Myeongdong | Line 4, Myeongdong Stn Exit 8 | Webtoon goods, K-pop crossover items | 10:30 AM – 9 PM |
| Comic Alley (Chungmuro) | Line 3/4, Chungmuro Stn Exit 5 | Vintage & current webtoons, printed comics | 10 AM – 7 PM |
| Character Shops (Myeongdong) | Line 4, Myeongdong Stn | Character figurines, plushies, stickers | 10 AM – 10 PM |
Understanding Webtoon Genres & Why Koreans Love Them
If you spend time in Korea, you’ll notice certain webtoon genres are wildly popular while others struggle to find readers. Understanding this helps you understand Korean culture itself.
Why Romance Webtoons Dominate
Romance webtoons consistently have the highest readership in Korea. Stories about finding love, navigating relationships, and overcoming heartbreak resonate deeply, especially with younger audiences (ages 13-25). Popular romance webtoons explore themes of insecurity, class differences, and self-worth in ways that feel emotionally true.
This reflects something real about Korean culture: high pressure, intense competition, and a deep longing for emotional connection and validation through romantic love. A webtoon like “True Beauty” or “Remarried Empress” isn’t just entertainment—it’s a space to explore feelings about appearance, confidence, and being worthy of love.
Why Fantasy/Action Exploded
The explosion of fantasy webtoons (especially the “tower climbing” or “dungeon” subgenre) happened because platforms like Naver and Kakao invested heavily in them, and because Korean audiences loved the escapism. After long days of intense work or school, readers want to follow a character who gets progressively stronger, who faces clear enemies, who has agency in a magical system.
“Solo Leveling” is the perfect example: the protagonist is weak, everyone disrespects him, but he gains powers through a hidden system and becomes unstoppable. The power fantasy is intoxicating. For a Korean teenager working 14-hour school days with intense academic pressure, reading about a character becoming powerful is cathartic.
Slice-of-Life & Everyday Stories
A smaller but meaningful genre: webtoons about normal life. Stories about college students, about working at a restaurant, about living in a small apartment. These resonate because they’re relatable and often beautifully drawn. They’re the webtoon equivalent of how K-dramas often focus on ordinary people in ordinary situations.
Horror & Psychological Thriller
Korea has a strong tradition of psychological horror dating back decades (horror films, horror novels). Webtoons like “Hellbound” and “My Deepest Secret” tap into this, exploring existential dread, supernatural elements, and the darkness lurking beneath normal society. These webtoons often have philosophical depth—they’re not just scaring you, they’re asking big questions about morality, fear, and meaning.
How to Follow Webtoon Creators & Fan Communities
Webtoon culture has a huge fan community. If you want to go deeper and connect with other fans (both in Korea and globally), here’s how.
Creator Social Media
Most popular webtoon creators have Instagram, Twitter/X, and sometimes TikTok accounts where they post behind-the-scenes sketches, updates about new projects, and interact with fans. Search for “[Webtoon Title] creator” or “[Artist Name]” to find them.
Following creators gives you:
- Sneak peeks at upcoming episodes
- Sketches and art not in the published webtoon
- Insight into how webtoons are made
- Sometimes announcement of fan meetings or exhibition openings
Fan Communities on Naver Cafe & Reddit
Naver Cafe is like Korea’s version of Reddit—it has thousands of communities (called “cafes”). Most popular webtoons have dedicated cafes where Korean fans discuss episodes, post fan art, and analyze characters. You need a Naver account (free) to join.
Internationally, r/webtoons on Reddit is the main English-language community with 100,000+ members. People discuss new series, share translations of webtoon news, post art, and debate rankings of popular titles.
Webtoon Fan Art & Secondary Communities
Tumblr, Twitter, Instagram, and AO3 (Archive of Our Own) all have massive webtoon fan communities creating fan art, writing fan fiction, and making edits. The visual nature of webtoons means a lot of fan art exists—often better than casual fan communities for other media.
Ted’s tip: If you’re interested in webtoon culture, follow some fan communities before you visit Korea. When you arrive, you’ll recognize references, understand inside jokes, and potentially connect with local fans. Korea’s fandom culture is incredibly organized and welcoming to international fans—they love that their stories are reaching global audiences.
Free Resources & How to Maximize Your Reading
To read tons of webtoons completely free during your time in Korea (and after), use these strategies:
Daily Pass System Strategy
Both Naver and Kakao give you 1-2 free daily passes per day. Plan your reading strategically: on Monday, read the Monday series on Naver. On Tuesday, switch to Kakao. You’ll always have something new to read without paying money.
Ad-Supported Reading
The global Webtoon app lets you watch a 6-second ad to unlock one free episode per webtoon, once per day. If you’re willing to watch 30-second ads, you can read vastly more content free. The time investment is worth it if you love webtoons.
Finished Series
Many completed webtoons have all episodes unlocked for free reading (both platforms want you to binge finished series to get you hooked on their ecosystem). “Solo Leveling,” “True Beauty,” “Itaewon Class”—fully readable for free if you watch occasional ads.
Webtoon News Sites
Websites like Webtoon Today and various fan sites sometimes share Korean webtoon news in English, including information about free reading promotions, new series launches, and which series is getting adapted next.
| Reading Strategy | Cost | Time per Episode | Sustainability |
|---|---|---|---|
| Daily Passes Only | â‚©0 | 2 min (unlimited after unlock) | Very High |
| Ad-Supported Reading | â‚©0 | 30-60 sec per ep | Very High |
| Mix of Both | â‚©0 | Variable | Highest |
| Coins/Premium | â‚©2,000-10,000/month | 0 sec (instant) | Convenient but paid |
The Global Impact: How Webtoons Conquered the World
When I first started reading webtoons in the early 2010s, they were almost entirely Korean. Now, every major streaming platform from Netflix to Amazon Prime has webtoon adaptations. This is a genuinely Korea-originated medium that changed global entertainment.
What makes webtoons so globally appealing? Several things:
- The format itself is platform-native: Webtoons were designed for scrolling on a phone. Manga requires scanning/translation and was designed for physical pages. Webtoons feel native to how we actually consume media in 2024.
- Diverse stories from a different culture: Webtoon stories often have cultural specificity to Korea, but the emotions are universal. A story about a girl insecure about her appearance resonates whether she’s Korean, American, or Brazilian.
- Visual storytelling: Unlike text-heavy novels, webtoons’ gorgeous artwork makes them accessible to non-readers and language learners.
- The pipeline to premium content: Netflix and other platforms realized they could license webtoons, adapt them into high-budget dramas, and reach global audiences. This investment led to better webtoon adaptations, which drove more people back to the original webtoons.
Korea essentially created a new art form, perfected it, and then exported it globally in a way that very few countries have done successfully. It’s a point of genuine pride for Koreans when international fans tell them they love webtoons.
Frequently Asked Questions
Do I need to speak Korean to read webtoons?
Not at all. Most popular webtoons have English translations available on the global Webtoon app, Tappytoons, or other international platforms. The visual storytelling is so strong that even if you could read Korean, the images carry so much meaning that you’d understand the story. Start with webtoons that have official English translations (like “Solo Leveling,” “Tower of God,” “True Beauty”), and you’ll be fine.
Are webtoons really free?
Yes, largely free. Both Naver Webtoon and Kakao Webtoon have free-to-read episodes, daily pass systems, and ad-supported reading. The global Webtoon app is free with ads or optional paid coins. You can absolutely read hundreds of episodes of quality webtoons without paying money. Some newer episodes of ongoing series require coins or daily passes, but plenty of content is available free every single day.
What’s the difference between webtoons and manga?
Manga is Japanese comics designed for physical books or magazines, read left-to-right in panels. Webtoons are Korean digital comics designed for vertical scrolling on screens, often in full color from the start. Webtoons update faster (sometimes daily), have different pacing and visual design, and are native to smartphones. Think of manga as optimized for print; webtoons are optimized for phones.
Can I buy printed versions of webtoons?
Yes. Many popular webtoons have printed volumes available at Korean bookstores (Yes24, Kyobo Books, etc.). Some are translated into English and available internationally on Amazon. However, the physical versions are usually more expensive (â‚©15,000-20,000 per volume) than reading free online. They’re better as collector’s items or gifts.
How often do webtoons update?
It varies. Most popular webtoons on Naver Webtoon update once per week (Monday series, Tuesday series, etc.). Some update multiple times a week. Very popular series might update daily. Some creators take breaks between seasons. Check the platform for each series’ update schedule—it’s always clearly listed.
Are webtoon cafes only for webtoon fans?
No. Webtoon cafes are just regular cafes with webtoon theming. You can go, order a coffee, sit, read on your laptop, study—whatever. You don’t need to be a huge fan to enjoy them. That said, the official pop-up cafes are primarily designed for fans who want exclusive merchandise and the experience, so expect crowds of fans at those.
Which webtoon should I start with as a complete beginner?
If you like action: start with “Solo Leveling” (finished, so no wait for updates, absolutely stunning art). If you like romance: start with “True Beauty” (relatable, emotional, finished). If you want something ongoing with world-building: start with “Tower of God” (dense but incredible). All three are free on the global Webtoon app with ads.
Do I need a VPN to read Korean webtoons while visiting Korea?
No. When you’re physically in Korea, you have direct access to all Korean webtoon platforms without any VPN. The daily passes, exclusive content, everything is available. You should have better access to Korean webtoons while visiting than you do from your home country.
Final Thoughts
Thirty-five years ago, when I first arrived in Korea, digital comics didn’t exist. Over my decades here, I’ve watched Koreans invent an entirely new art form, grow it into a multi-billion-dollar industry, and share it with the world. What started as experimental internet comics has become one of Korea’s great cultural exports—as important to Korean soft power as K-pop or K-drama.
But here’s what fascinates me most: webtoons aren’t exported the way K-pop is. K-pop companies manufacture idols and market them strategically. Webtoons grew organically. A creator uploads a story to Naver, readers share it, it goes viral, Netflix notices, and suddenly millions of people worldwide are reading it. The system rewards genuine storytelling and artistic skill over production budgets.
If you want to understand Korean culture deeply—not just the tourist version, but how young Koreans actually spend their time, what stories resonate with them, how they process emotions and identity—webtoons are essential. Read a few. Visit a webtoon cafe. Download the apps and try the free reading. You’ll understand Korea better, and you’ll discover stories that will stay with you long after you leave.
The beautiful thing about webtoons is that they’re designed to reach global audiences. You don’t need special knowledge or context. A person in Brazil, in Germany, in Nigeria can read “Solo Leveling” and understand it completely. Korea created something that transcends language and culture, and that’s genuinely rare and special.
— Ted K
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